On Friday, July 18, 2025, Uganda Christian University’s Nkoyoyo Hall hosted the annual Expo organized by the School of Journalism, Media and Communication (SJMC). The event brought together students, former students, media professionals, and even high school students like those from Luzira Secondary School.
The Expo officially opened with remarks from Prof James Kiwanuka Tondo, the Dean of SJMC who expressed gratitude to all guests and participating schools for honoring the invitation. He encouraged young people to pursue careers in journalism and communication, describing them as crucial professions that contribute significantly to national development.
The event featured panel discussions, student exhibitions, career guidance sessions, networking opportunities, and an awards segment that recognized both outstanding alumni and dedicated staff.
Mr. Semakula John, the head of undergraduate studies at SJMC, announced the winners of key awards, including Brian Kabogozza and Daglous Byaruhanga, former students who were awarded at the recent Uganda Film Festival Awards. He also recognized two long-serving members of staff—Prof. Monica Chibita, the former dean of SJMC who continues to serve as a professor at the School, and Mr. Geoffrey Ssenoga, who is set to retire later this year. Both were applauded for their outstanding service and dedication to the School.
The day’s highlight was a stimulating panel session featuring prominent figures in the Ugandan media and communication landscape.
Panelists included Rosemary Kemigisha, Senior Human Rights Officer at the Uganda Human Rights Commission, who emphasized the importance of journalism in advancing human rights and freedom of expression. “Attacks on media practitioners are attacks on journalism itself,” she noted, adding that with the power the media holds comes responsibility especially in an age of citizen journalism where ethical boundaries are often overlooked.
She pointed out that one advantage of studying journalism is learning the dos and don’ts of the profession. In contrast, citizen journalists—who often report without formal training—may not know or follow these professional standards. She warned the students to remain ethical and not allow themselves to be compromised by accepting “brown envelopes” (bribes).
Chris Lutwama, Content Manager at NBS, urged young journalists to prioritize accuracy and objectivity. “The first rule in journalism is to get the facts right,” he said. Lutwama highlighted how media houses like NBS are leveraging multiple digital platforms to expand their audience and revenue.
James Kigozi, a veteran journalist and Development Communication Consultant, shared insights on the future of monetizing journalism. “Today, young people and corporates are turning more to digital platforms for news and content. Traditional media must adapt to stay relevant,” he advised.
The SJMC Expo 2025 served not only as a showcase of student talent but also as a call to action for the next generation of media professionals to uphold journalistic integrity, embrace innovation, and tell powerful stories that shape society.