The BAJC seeks to prepare graduates with the knowledge, attitudes and skills to be effective in a complex and fast-changing communication environments, as well as to take leadership and set trends in that environment. The programme aims to strike a balance between theory and practice; between knowledge, character and skill. It seeks to give students a broad base in the fundamentals of Journalism and Communication and to explore the interface between these and the Liberal Arts and Social Sciences in the first two years. In the third year, students’ emphasis is funnelled into an area of specialisation. Because of current developments in the media, students are given a chance to specialise either in Journalism where they do theory as well as practical courses in print, radio, television and digital and online media, or in Communication where they do an intensive selection of courses in the broad areas of Corporate, Development and Humanitarian Communication.
The curriculum places special emphasis on training multi-skilled professionals that will fit into the converging, multimedia/communication environment.
Ugandan Applicants
To be admitted to the Bachelor of Arts in Journalism and Communication, one should have EITHER
2 principal passes at A’ levels, OR
A two-year diploma in Mass Communication or a related field from a recognized institution of higher learning OR
A pass in Mature-Age entry Examinations
International Applicants
To be admitted to the Bachelor of Arts in Journalism and Communication, one should have EITHER
2 principal passes at A’ levels or their equivalent OR
A two-year diploma in Mass Communication or a related field from a recognized institution of higher learning OR
A pass in Mature-Age Entry Examinations or its equivalent
Advent(September) Intake
Full-Time Day at Main Campus, Mukono.
The Bachelor of Arts in Journalism and Communication programme is a 3-year full-time day programme with six semesters of study.
Year 1 Semester 1: Introduction to journalism, Introduction to communication, Media and information literacy, Journalism and political communication, Economic and business journalism, Basic computing, Elements of math.
Year 1 Semester 2: Introduction to news reporting and writing, Understanding journalism, media and communication theory, Audio production, Media, gender and social justice, Data journalism, Writing for multimedia environments, Understanding the old testament.
Year 2 Semester 1: Broadcast news reporting and current affairs, Fundamentals of public relations, Film and video production, Photography, Understanding the New Testament, Understanding ethics from a Christian perspective.
Year 2 Semester 2: Advanced news reporting and writing, Emerging issues in media and communication, Communication ethics, Public relations strategy, Health and wholeness, Understanding world views.
Year 3 Semester 1: Journalism major, Multimedia production, Media policy and regulation, Communication and media, research methods, Multimedia storytelling, Media graphics and design, Editing for print media, Organisational communication.
Year 3 Semester 2: Journalism major, Audio-visual editing, Development journalism, Investigative journalism, Media management, Drama and documentary, Critical political economy, Applied communication and media research [project or dissertation].
The program objective is to train students who will meet the needs of the market
in a rapidly changing media environment.
Career prospects upon completing this degree can be found in the public and private sector in mainstream media, online media, international organizations, government ministries, departments and agencies. Positions include reporter, editor, photographer, communications assistant, public relations officer, and teacher.