The MA programme aims to equip people for teaching, research and/or professional practice in the area of Strategic Communication. As such, the programme offers a mix of highly conceptual courses as well as practical ones. Underpinning the entire course is an emphasis on Intercultural and International Communication and Gender and Social Justice. In order to be viable, it is proposed that the MA be modular in design. This will accommodate busy communication practitioners, as well as people with young families, for whom it may not be feasible working all day and then attending classes in the evening or taking extended leave from work. The degree will run for two years, with a minimum 60% of the time devoted to a combination of face-to-face interaction, guided/computer-assisted learning and coursework and the rest to a research or practical project.
Minimum of a Second-Class Bachelor’s Degree (or equivalent G.P.A) in Communication, Journalism, Mass Communication, Media Studies, or related discipline (to be determined by the admitting body);
OR Minimum of a Second-Class Bachelors’ degree (or equivalent G.P.A) in any field, plus a minimum of two years’ Communication experience in a recognised organisational or media environment;
OR Minimum of a Second-Class Bachelors’ degree (or equivalent G.P.A) in any field, plus a postgraduate qualification (equivalent to a diploma) in Communication, Journalism, Media Studies, Mass Communication or related discipline (to be determined by the admitting body);
OR Minimum of a Second-Class Bachelors’ degree (or equivalent G.P.A) in any field, plus at least two academic or industry publications in Communication, Journalism, Media Studies, Mass Communication or related discipline (to be determined by the admitting body).
Minimum of a Second-Class Bachelor’s Degree (or equivalent G.P.A) in Communication, Journalism, Media Studies, Mass Communication or related discipline (to be determined by the admitting body);
OR Minimum of a Second-Class Bachelors’ degree (or equivalent G.P.A) in any field, plus a minimum of two years’ communication experience in a recognised organisation;
OR Minimum of a Second-Class Bachelors’ degree (or equivalent G.P.A) in any field, plus a post-graduate qualification (equivalent to a diploma) in Communication, Journalism, Media Studies, Mass Communication, or related discipline (to be determined by the admitting body).
OR Minimum of a Second-Class Bachelors’ degree (or equivalent G.P.A) in any field, plus at least two academic or industry publications in Communication, Journalism, Media Studies, Mass Communication or related discipline (to be determined by the admitting body).
Advent(September) Intake
Full-Time Day at Main Campus, Mukono.
The MA in Strategic Communication is a two-year modular programme consisting of four modules of four teaching weeks each. At the beginning of the second, third and fourth module, students will spend an extra day or two (depending on the need) doing examinations for the previous module.
Module One: Strategic Communication Theory, Introduction to Communication, Research Methods, Media, Gender and Social Justice, International Communication.
Module Two: Development Communication, Health Communication, Organisational Communication, Data Management, Analysis and Report Writing, Risk, Emergency and Humanitarian Communication, Reputation and Brand Management.
Module Three: Principles and Practices of Strategic Communication, Persuasion and Advocacy, Principles and Practices of Knowledge Management, Advanced Ethics and Worldviews.
Module Four: MA Dissertation.
To develop effective, strategically grounded professionals who possess the full complement of analytical and practical tools to lead and participate in team development of organisational communication strategies.
To furnish students with a deep understanding of Communication theory.
To provide students with applicable research techniques to effectively analyse, interpret and present data both in academic and professional settings.
To produce critical consumers as well strategic thinkers and developers of information, applying a solution-based approach to communication.
To develop communication professionals who can apply communication principles in various contexts and demonstrate practical skills to plan, produce and evaluate strategic communication programmes and campaigns using both traditional and emerging tools and technologies